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Monday 22 November 2010

Sales managers 'should instil a sense of purpose'

Managers should attempt to instil a sense of purpose in sales recruitment employees if they wish to engage them, one expert has pointed out.

Jessica Pryce-Jones, chief executive of iOpener, said that it is often not enough to expect that staff will stay motivated unless they are given a reason to maintain that sense of purpose.

Her comments follow the publication of the Chartered Institute of Personnel and Development's HR Outlook report, which showed that employee engagement is the number one priority for private sector HR professionals over the next year.

Ms Pryce-Jones suggested letting staff know that they have "choice" in their daily routines by encouraging them to write lists highlighting their intentions, as this will spell out how they can improve and what they can do for a company.

"Making a difference - purpose - seems to be the missing piece. What's quite difficult for lots of people to think about is how they make a difference, but if you really push people, they can give you an answer," she explained.

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Posted by Nikki BarristerADNFCR-1617-ID-800249148-ADNFCR

Source: The Sales Director News

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