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Wednesday 24 October 2012

Retail search volumes witness growth in Q3 2012

Retail search volumes have witnessed a boost across the board in the third quarter of 2012, when compared to the same period last year.

According to statistics obtained by the British Retail Consortium (BRC), total retail search volumes between July and September of this year were up eight per cent when put in comparison to the rate recorded during the third quarter of 2011.

The research has also highlighted the positive impact that more advanced forms of mobile devices is having on the retail industry.

For one, the BRC found that total mobile searches from tablet devices jumped from 40 per cent in the second quarter of 2012 to 42 per cent in the most recent quarter.

The capabilities of mobile devices today has also been linked to the fact that total search volumes from overseas customers have increased by 33 per cent in the third quarter of 2012 compared to quarter three of last year.

Peter Fitzgerald, retail director at Google, noted: "Interestingly, tablet penetration is largely driving mobile query growth. Sundays and bank holidays continue to be big days, with the August Bank Holiday seeing a peak in search queries across devices and mobile traffic significantly increasing on Sundays."

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Posted by Wayne Bly

Source: The Sales Executive News

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