John Minhinick, president of Rotary International in Great Britain and Ireland, pointed out that research has already shown that members of the public are more willing to get involved with a firm that has plenty of engagement in their surrounding community.
On top of this, engaging with a local community can help a company to improve the morale of their staff members and provide a boost to staff training strategies.
These pointers were backed up in a report compiled by Rotary International in Great Britain and Ireland, which also reveals that 70 per cent of small and medium-sized businesses believe they have become more attractive to potential customers by being more engaged in community relations.
In order to tap into this area, Mr Minhinick noted: "It's very much on a local basis really. What local activities are on? What can local communities and local Rotary clubs get together on?"
Based in Milton Keynes, Aaron Wallis are a sales recruitment and sales training business committed to sales excellence.
Posted by John Oak
Via: Salespeak News