Steve Marsh, partner at Innovative Edge, said that having the right coaching skills can make it easier to develop a better understanding of who the applicant is, their personality traits and their communication style.
He explained: "If these skills are part of the process of the interview that's taking place, the interviewer will understand more about what that person is saying, and sometimes more importantly what they're not saying, which can be just as powerful."
Mr Marsh added that this can also help firms avoid choosing the wrong candidate for the job – such as a "safe" applicant for a "radical" company.
A recent survey carried out by Aaron Wallis found that 53 per cent of sales professionals have been 100 per cent honest in every interview they have attended throughout their career.
Aaron Wallis offers one of the largest resources of interview advice and career tools available to UK jobseekers.
Posted by Nikki Barrister
Source: Salespeak News