Sheila Attwood, editor of pay and benefits at XpertHR, said managers are beginning to view benefits as a "cost-effective reward tool", which she noted can help to make up for stifled wage growth.
She explained that many companies are looking to reward workers who have stayed loyal during the downturn, with those that take the time to review benefits packages and related communication exercises helping to "reinforce the value" of such perks to employees.
"It also serves as a useful recruitment tool, as employers in the private sector are talking about recruitment again for the first time in a few years," Ms Attwood added.
A recent poll on benefits and pay carried out by Aaron Wallis Sales Recruitment found that 70 per cent of sales professionals would accept a 50 per cent wage rise even if doing so would affect their work/life balance.
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Posted by Nikki Barrister
Source: The Sales Director News