Jo Causon, chief executive at the Institute of Customer Service, said it is "extremely important" that retailers place an emphasis on customer service training.
It comes after business secretary Vince Cable and skills minister John Hayes launched the new £50-million-a-year Growth Innovation Fund to help businesses develop the skills they need to drive growth.
Ms Causon said that organisations which are known for the quality of their staff have more often than not invested in training and development.
"Training is also about empowering employees to meet customers' needs, giving them the freedom and the confidence to use their own initiative," she added.
A recent survey carried out by Aaron Wallis Sales Recruitment found that 58 per cent of sales professionals believe they do not get enough training in their current role.
In addition, 36 per cent have received no training whatsoever in the last 12 months.
Based in Milton Keynes, Aaron Wallis are a recruitment and sales training business committed to sales excellence.
Posted by Nikki Barrister
Source: Salespeak News
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