Sportswear brand Adidas has shot to the top of the YouGov BrandIndex after seeing an increase in Buzz during the biggest sport's event in the world.
YouGov's BrandIndex Buzz is calculated over a two-week period and involves adults in the UK being asked if they have heard anything positive or negative about a certain brand.
Adidas' Buzz has seen a positive change of 7.6 over the Olympic Games, with the sportswear brand catching the attention of the nation with its 'Take the Stage' advertising campaign.
Other brands who have witnessed a positive boost in Buzz during London 2012 include German car maker BMW (4.8-point increase during the Games), Sainsbury's (4.4 points) and British Airways (2.3 points).
The excitement of Britain's summer of sport continues with the London 2012 Paralympics, which take place in the capital between August 29th and September 9th.
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Posted by John Oak
Credit: Salespeak News