During the past summer, retailers have been allowed to stay open for longer than the six hours between 10am and 4pm stated in the existing Sunday trading legislation.
However, official figures released by the Office for National Statistics (ONS) have revealed that, despite the trading laws being relaxed, sales volumes actually fell by 0.2 per cent throughout August.
On top of this, commentary from the ONS stated: "Feedback from online retailers suggests that sales were lower as consumers watched the Olympics instead of shopping online."
Retail analysts believe that these signs of relatively muted sales during the past summer have made it unlikely for Sunday trading laws to be permanently eased.
The suspension of Sunday trading rules have now come to an end, with the strategy only being put in effect for the eight Sundays between July 22nd and the end of the Paralympic Games on September 9th.
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Posted by John Oak
Source: The Sales Director News