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Friday 14 September 2012

JD Wetherspoon achieves sales boost during London 2012

Well-known pub chain JD Wetherspoon has enjoyed a huge sales lift as customers became engrossed in the entertaining summer of sport.

The group saw like-for-like sales jump by 8.4 per cent in the six weeks ended September 9th, while total sales increased by 12.8 per cent during this period.

Such a significant boost could be pinpointed to the fact that JD Wetherspoon broadcast the London 2012 Olympic and Paralympic Games on TV screens in its 860 pubs over the past few weeks.

News of the sales increase by the pub chain came soon after the group recorded a 3.2 per cent increase in like-for-like sales for the year ended July.

Bar sales during this period were up 2.8 per cent and food sales rose by 4.8 per cent, which could partly be attributed to the buzz caused by the Diamond Jubilee celebrations and the Euro 2012 football tournament.

Last month, Lloyds TSB also recorded that restaurants across the UK witnessed a healthy period of activity during the Olympic Games.

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Posted by Richard Esquilant

Via: Salespeak News

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