Aaron Wallis Sales Industry News

Welcome to our News Page. Discover more about the UK Sales Industry and recruitment trends together with links to quick tips and sales advice. Meet the Editorial Team

Thursday 6 December 2012

Theo Paphitis companies to increase their marketing budgets

While many businesses in the UK are cutting their marketing budgets, the firms run by Dragons' Den star Theo Paphitis are set to do the exact opposite.

The retail expert will be running a new range of advertisements for his Boux Avenue, Ryman Stationery and Robert Dyas brands.

Mr Paphitis, who is chairman of all three of the businesses, said that he is delighted that they will all be on the television at the same time.

He explained that the marketing is designed to increase traffic and footfall to the stores and websites during the crucial pre-Christmas peak weeks.

"Feedback to our first Boux Avenue ad has been phenomenal and I look forward to hearing similar feedback from our new Ryman and Robert Dyas campaigns," he added.

Altogether, the group has almost 350 stores and 3,600 employees who serve more than 28 million people every year.

Posted by John Oak

Aaron Wallis have a dedicated retail sales team filling sales positions across a wide spectrum of the retail industry. Offering a 12 month rebate scheme, Aaron Wallis provide a retail recruitment service that is second to none.ADNFCR-1617-ID-801501893-ADNFCR

By: Salespeak News

No comments:

Post a Comment