The Institute of Practitioners in Advertising (IPA) has introduced the Creative Pioneers Challenge, which is planning to fast-track 300 school leavers into work.
Anyone aged at least 16 years old can put their name forward for the initiative, with those successful gaining a job from September of this year.
Candidates will be able to ply their trade as an apprentice or paid intern in such roles as television production, creative services, advertising and digital technology.
Nicola Mendelsohn, the IPA's president, stated: "We want young people from any background to enter; it's not just about qualifications, it's about having the right mindset and attitude; it's about seeing yourself as part of the next generation of creative pioneers."
The Trades Union Congress recently stated that unless the chancellor's upcoming Budget supports young people by enhancing employment programmes, the UK could lose a generation of talented and skilled workers.
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Posted by John Oak
Hat Tip To: Salespeak News