The survey, carried out by Robert Half, shows that although eight million people in the UK are currently using LinkedIn, seven in ten HR directors believe that social media platforms are ineffective as a recruitment tool or are unsure of its effectiveness.
In addition, 63 per cent of executives think it is unlikely that profiles on networking sites will replace CVs in the future.
According to the poll, which questioned 200 UK HR directors, the temptation exists to check profiles on more social sites before interviews, but the majority of firms prefer to leave the vetting process up to a recruitment agency with proven skills in this area.
Phil Sheridan, managing director of Robert Half UK, said that social media's popularity has grown dramatically in recent years, but its effectiveness in recruitment has not been realised amongst the majority of organisations.
"Our research shows that hiring managers still prefer more traditional recruitment methods, such as using recruitment consultancies. It seems most employers still believe this to be the most effective approach for screening candidates and assessing competencies."
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Posted by John Oak
Source: The Sales Director News