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Thursday, 9 June 2011

Week 6 of The Apprentice highlights importance of understanding

This week's episode of The Apprentice highlighted how important it is to understand a market before entering it and trying to make a profit.

With each team tasked with making money from junk – literally – it was up to the team leaders to decide the best way to manage their time if they wanted to make the biggest profit.

In this case, Team Logic bid for two junk removal contracts set up by Lord Sugar – and won them both – by offering to do the work for free and relying on making a tidy profit from the valuable goods they sold on.

In Team Venture's case, they were left with no option but to seek out new contracts after pitching too high for the ones Lord Sugar had set up.

At the end of the day, a failure to understand the market and communicate effectively left Team Venture in the firing line and they ultimately lost the task by just £6.

In the boardroom, team leader Zoe was spared for being honest about her mistakes, though Edna was not so lucky, as Lord Sugar decided he simply could not work in business with her.

Commenting on the episode in his blog, motivational speaker and sales training expert Gavin Ingham noted that doing research and understanding people are "critical" if you want to succeed in sales.

"You can have all of the qualifications in the world, but if you are unaware that your communications are going adrift and that you are not connecting with people in the way that you would like to, then you are going to struggle to get ahead," he explained.

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Posted by Nikki BarristerADNFCR-1617-ID-800574027-ADNFCR

Hat Tip To: Salespeak News

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