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Friday, 3 June 2011

Charisma is not enough in Week 5 of The Apprentice

This week's episode of The Apprentice showed that staff can have all the charisma in the world but this is not enough if they cannot deliver the goods.

Week five's task was for the teams to design and market a new pet food product, with Vincent leading team Logic and Glen heading team Venture.

At the start of the task, Vincent assured the camera that his charisma sometimes "blows people away" but this appeared to be at the expense of valuable creative input, as his team got off to a bad start by failing to understand the market – a key mistake in any job.

Their all-encompassing approach to dog food was misplaced, with industry experts and Lord Sugar himself berating their inability to follow the advice offered by focus groups.

In the boardroom, Lord Sugar first disposed of Ellie for failing to assert herself at any point in the first five weeks, before Vincent came under fire for leaning too much on Jim and failing to lead his team to victory.

Commenting on the episode, sales training expert and motivational speaker Gavin Ingham said: "Listening is a key element of being a good salesperson, a good leader or a good manager. You need to listen to your clients, your team and expert sources and use that information to provide a better service and add more value for your clients."

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Posted by Wayne BlyADNFCR-1617-ID-800567566-ADNFCR

Source: The Sales Executive News

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