According to the study, carried out by the Chartered Institute of Personnel and Development (CIPD), over a third of respondents believe that their core purpose is detached from what they actually do.
The poll suggested that organisations which are mainly profit-based tend to be less in sync with their day-to-day operations, while companies with a sense of shared purpose tend to outperform those who do not have one.
In addition, while over three-quarters of employees agree that they know clearly what the core purpose of their organisation is, only a quarter believe that the purpose is shared throughout the whole company.
Claire McCartney, resourcing and talent planning adviser at the CIPD, commented: "The research has established that the alignment of an organisation's purpose, values and goals has clear benefits. In an uncertain economic climate this becomes even more important."
Earlier this week, the CIPD's Employee Outlook survey revealed that overall job satisfaction in the UK increased in the third quarter of the year.
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Posted by John Oak and Wayne Bly
Source: The Sales Director News
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