The study was carried out by ESI, a subsidiary of learning provider Informa, and also found that up to one-half of survey respondents in charge of learning programme initiatives do not believe measurement is a priority or a requirement.
Overall, more than half of respondents do not measure business impact, citing a lack of resources and not having people qualified to track business impact, coupled with confusion on what should be measured and the methodologies used.
Raed Haddad, senior vice president of Global Delivery Services at ESI, said what is striking is that even for those who say that they can prove the effectiveness of their learning engagements, responses reveal that they rely largely on anecdotal evidence rather than a specific methodology.
"Without a consistent measurement methodology and the dedication of resources to measure, organisations can't tie learning engagements to concrete financial and value outcomes, although that linkage certainly does exist," he added.
For all of the latest sales industry news visit www.aaronwallis.co.uk. If you are looking to hire in your sales team Aaron Wallis offer the UK’s most inclusive sales recruitment service which includes skills testing, psychometrics and a 12 month rebate scheme as standard. For Sales Director jobs visit www.aaronwallis.co.uk.
Posted by John Oak and Wayne Bly
Source: The Sales Director News