In the final she was up against Chris Bates, and put her considerable business experience to use when creating a new alcoholic drink, eventually titled Urbon.
The idea for the product was that it was a bourbon drink for the urban generation and in the marketing pitch she chose returning candidate Paloma to deliver her presentation after she had proved to be a concise speaker earlier in the series, while Chris chose Jamie despite having Liz on his side, who had always impressed in pitches.
In the end, Lord Sugar was more impressed with Stella's handling of the task and they way she had used her team's strengths to help develop and market the product – the key to sales success.
Motivational speaker and seminar leader Gavin Ingham commented: "It quickly became clear that Stella's organisational skills were going to steal the day in the creation of the adverts as she painlessly co-ordinated her team and created the advert."
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Posted by John Oak
Source: Salespeak News