Engaging staff 'the key to retention'

The key to retaining staff as the country continues to recover from the economic downturn is to engage them, which may include sales recruitment employees, one sector body has noted.

Mike Emmott, employee relations adviser at the Chartered Institute of Personnel and Development (CIPD), said that there is "no single way" to help engage staff, but instead a broad approach which will make them feel valued and recognised is needed.

He explained: "It is worth bearing in mind the recipe adopted by Standard Chartered, whose employees expect their boss to 'know me, focus me, care about me, inspire me'."

His comments followed a recent report by the CIPD which showed that employee engagement is the main priority for private sector HR professionals in the next 12 months.

Mr Emmott added that younger staff in particular tend to have high expectations of employers and so it is important to focus on keeping these workers motivated.

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Posted by Nikki Barrister

Source: The Sales Director News