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Thursday 28 October 2010

Mel shows how not to make a sale in The Apprentice Week 4

Week 4 of The Apprentice highlighted how not to make a sale and how taking the informed approach can reap benefits, it has been claimed.

Motivational speaker and seminar leader Gavin Ingham observed that this week's challenge showcased the very best and worst of sales techniques, labelling the eventual loser Mel Cohen as a "sales prevention officer" for her poor tactics in pitches.

While Liz on the opposite team raked in the sales from big-name clients, Mel unsuccessfully tried to sell shower heads and gardening tools to Debenhams, which stock neither, and seemed oblivious when they voiced their disinterest.

Mr Ingham explained: "Our Mel, who seemed oblivious to anything except her own voice, clearly went to the sales school of 'repeat it often enough from the cab of a steam roller and they will buy it' and told them that they could 'always expand'."

In the boardroom, Liz was applauded for her informative and methodical approach to selling, which included listening to the client and responding appropriately, while Mel, who was found to have contributed the least to the losing side, was shown the door by Lord Sugar.

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Posted by John OakADNFCR-1617-ID-800199478-ADNFCR

Source: Salespeak News

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