Skills shortages 'hampering marketing efforts'

A shortage of skills in the marketing sector is preventing many firms from expanding following the economic downturn, a new report has revealed.Research carried out by Accenture for a study entitled Onward and Up - How Marketers Are Refocusing the Front Office for Growth, found that executives are blaming the lack of expansion on not having staff who are equipped with the tools to drive their

Source: Aaron Wallis News