Research carried out by the body found that focusing on developing a firm's sales and marketing strategy is a priority for over one in five smaller firms in the engineering industry.
This was followed by recruitment, training and employment law, which was a key concern for 13.4 per cent of companies, and shows that these issues are vital to success in the modern business world, explained Phil Orfod, chief executive of the FPB.
"Getting sales and marketing right is crucial for small engineering companies - especially as they are acknowledged as one of the main sectors to lead the country to a sustainable private sector recovery," he added.
Meanwhile, recent figures released by the Internet Advertising Bureau and PwC showed, on a like-for-like basis, online advertising experienced a bumper year in 2010 as marketing budgets were boosted.
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Posted by Wayne Bly
Original: Salespeak News
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