Ruth Spellman, chief executive of the Chartered Management Institute, said that sales managers and other leaders play a key role in helping to keep staff engaged and happy in their roles.
Her comments followed the publication of the Chartered Management Institute's own Economic Outlook Survey, which showed that 70 per cent of managers feel morale in their organisation has got worse over the last six months.
However, Ms Spellman said that this problem can be easily addressed through the "constant reiteration" of how the organisation is performing, with clarity being key.
"Focusing on your brand - what does your brand stand for in the market? If you've got a fantastic product, get everybody enthusiastic [about it]," she suggested.
Meanwhile, the message emanating from the most recent meeting of the Association of Executive Recruiters was that the recruitment industry is currently on the look-out for people who are proven leaders and will be able to fill leadership roles, such as sales managers, comfortably.
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Posted by Wayne Bly
Source: The Sales Director News