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Thursday, 26 May 2011

Apprentice candidates get their priorities wrong in Week 4

Week 4 of The Apprentice highlighted how sales professionals need to be aware of what makes money and not simply rest on their laurels.

This week's task required the candidates to sell beauty products and treatments at a shopping centre. They were allowed to choose their own products and treatments but the total they spent on items and services was deducted from their overall profit.

What became clear from the outset is that the physical treatments presented by far the greatest profit margin, yet, the majority of the candidates seemed content with trying to sell the beauty products on the shop floor, which was the easier task.

The result was that Felicity's team, largely due to her failure to be assertive, failed to make a single penny in profit and actually recorded a loss of almost £250 in the boardroom, compared with Zoe's team's £200 profit.

As the person responsible for making decisions and the overall strategy of the task, Felicity was the one to feel Lord Sugar's wrath, becoming the fourth candidate of the series to be fired.

Commenting on this week's episode, Gavin Ingham, a motivational speaker and sales training expert, pointed out that many businesses and salespeople who fail do so for the simple reason that they do not generate enough sales.

"It doesn't matter how good you are at everything else, if you cannot sell enough then you're fired! Devising, implementing, monitoring and managing your sales plan (no matter how simple) is essential if you want to succeed," he advised.

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Posted by John OakADNFCR-1617-ID-800558354-ADNFCR

Source: The Sales Executive News

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