According to Mark Batey, a psychologist and joint chair of the Psychometrics at Work Research Group at Manchester Business School, businesses which appoint jobs candidates who are comfortable with creative thinking are likely get more for their money in the long term.
Speaking to delegates at the Chartered Institute for Personnel and Development's (CIPD), HRD conference, Mr Batey was reported by People Management as saying that people in creative teams were "more efficient, better at problem solving, [didn't] waste time, and often [gave] better service".
He claimed that as well as making people more comfortable in the workplace when the pressure is on, creativity can actually boost a company's bottom line.
His comments follow research from price comparison website uSwitch.com, which showed that businesses are more interested in appointing candidates from the private sector than their public sector counterparts.
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Posted by Wayne Bly
Source: The Sales Director News