The survey found that only 35 per cent of the 1,000 business leaders questioned think there is a high or very high risk of a recession in 2012, while they are also confident that any future recession would be mild.
Companies also appear to be relatively optimistic about their own prospects, with 50 per cent expecting higher or much higher revenues in 2012 than in 2011 and 68 per cent expecting profits to increase or remain the same.
Commenting on the results, Graeme Leach, chief economist at the IoD, said the key group to watch is the 'swing vote' – leaders who think there is a moderate risk of a recession.
"Whether this group becomes more pessimistic or optimistic may well be the difference between recession and recovery in 2012. The resounding message from the survey is the critical role of confidence at this stage in the economic cycle," he added.
If the euro-crisis stabilises, confidence could return relatively quickly and companies will dust down business investment and thaw out recruitment freezes put on hold last year, Mr Leach explained.
For all of the latest sales industry news visit www.aaronwallis.co.uk. If you are looking to hire in your sales team Aaron Wallis offer the UK’s most inclusive sales recruitment service which includes skills testing, psychometrics and a 12 month rebate scheme as standard. For Sales Director jobs visit www.aaronwallis.co.uk.
Posted by John Oak and Wayne Bly
Source: The Sales Director News
No comments:
Post a Comment