Sarah Lovell, training and employment consultant at SarahLovell.co.uk, said that a professional cover letter is best contained within one A4 Word document or equivalent and, if communicating via email, it should form the body of the email rather than as a separate attachment.
"Highlight your key skills, matching them to the criteria of the job or person specification where possible, in two or three well-structured paragraphs," she advised.
Ms Lovell recommended people state clearly why this particular role or company appeals, so the recruiters are aware that the cover letter is not simply a generic approach to multiple companies.
Perhaps most importantly, applicants should end the cover letter on a positive call to action, such as suggest arranging an interview or a telephone call, the expert added.
According to David Moran, founder and principal of thecvexperts.com, candidates need to keep their cover letter succinct and relevant, as it is read before the CV, so people need to engage the reader early and make it "a masterpiece of brevity".
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Posted by John Oak
Source: The Sales Executive News
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