According to John Longworth, director general of the BCC, the Games will help to stimulate interest in UK organisations and also bring in many potential new customers, as well as leaving a tourism legacy that will be felt for years to come.
"The London 2012 Olympics is a fantastic opportunity to showcase the best of Britain and make it clear to visitors and spectators from across the globe that we are ready to trade the world," he explained.
Mr Longworth added that the Olympics will provide a "timely confidence boost" for businesses and for the UK economy as a whole, with the 'feel-good factor' surrounding the Games especially critical in the wake of recent GDP statistics.
The relaxation of Sunday trading laws will also help many businesses reap the benefits from the influx of tourists, he noted.
"This eight-week period will serve as a useful trial to provide evidence as to whether the relaxation of Sunday trading rules on a permanent basis would provide a boost to the economy in the long term," he added.
It is now important that Olympic organisers and government ministers must stay in close contact with business to minimise disruptions, and ensure that the Games are more of a help than a hindrance to the UK economy, Mr Longworth noted.
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Posted by John Oak and Wayne Bly
Source: The Sales Director News