According to the Chartered Institute of Personnel and Development (CIPD), 77 per cent of organisations are currently employing coaching techniques to motivate and engage staff, including those in sales jobs.
This is a fall on the 90 per cent recorded in 2009, though seven in ten companies have reported that they have either maintained or increased investment in coaching in the last year.
Overall, 67 per cent of firms are focusing on developing skills and competence and 54 per cent on supporting career transition.
Dr John McGurk, adviser in learning and talent at the CIPD, said the report demonstrates the value of coaching, and the need to use it to improve performance and build capability.
"Although budgets remain tight it is encouraging to see that a relatively small number of organisations report decreases in their coaching budgets, compared to the number reporting decreases in overall funding," he added.
Based in Milton Keynes, Aaron Wallis are a recruitment and sales training business committed to sales excellence.
Posted by Nikki Barrister
Original: Salespeak News